So it has come to the end of media studies course, what can I say.Over these 2 years my skills in mostly everything has developed dramatically. I started the course having no experience in the field of editing, camerawork and sound, and now can say that my knowledge on these areas have widen. I am proud of the progress I have made and glad I chose media studies, not only has my skills developed in these areas but also my creativity have widened for the better. My knowledge has also massively improved on codes and conventions on media theory . Anyway thank you for following my journey and blog for the past 2 years.
How did you use media technologies in the construction, research and planning, and evaluation stages?
Throughout the process I used a range of different technologies to help with the research, planning, construction and the evaluation process. By using media technologies I could access a wide variety of helpful sources, to help me with my music video.
When it came to researching music videos all my research came from the internet itself. It is a worldwide network that is free to everyone making it really easy to get what I needed. I mainly used YouTube. I used YouTube as it is quick and has a enormous range of anything that you want. When collecting this research I then put it on my blog using 'blogger'. By placing all my research and planning it one place it meant that I had quick and easy access to go back and look through anything. When presenting each post on blogger I used a range of free websites such as Prezi and emaze. When on YouTube and constructing my research, it allowed me to view millions of other peoples work as well as students work. By looking at other peoples work it helped me create and come up with ideas for my own music video.
Animatic:
To create my animatic I used adobe premiere pro. This was very important as it meant I could take my photos from my storyboard, edit them to the music, to get a rough idea of what my music video would look like. I then shared this through YouTube and blogger so I could receive some audience feedback. When it came to editing my music video I constantly on YouTube to see how other people did their transitions so I had a variety in my music video, as well as looking different transitions up on how to do them if I got stuck.
Digital technology: Digital technology was used in all three areas, camerawork, editing and sound. Camerawork: To construct each shot I used a Nikon D3100 when it came to filming as well as my photo-shoots for my ancillaries. When filming I also used a tripod to achieve steady and professional shots as well as studio lights, to light each shot. Editing: When editing I used the software Premiere pro, I found that I had problem with this software, such as it would often trash however it was the best thing for piecing together each shot. Sound: As I was creating a music video all I needed to do was collect the song and place it into premiere pro, and then edit my clips over the top of it. Ancillary tasks: When creating my other ancillaries such as magazine advert and digi pack, I used Photoshop
.Evaluation:
When it came to the evaluation question I made sure that I used a variety of different websites to present my questions, such as emaze, Prezi and blogger. By doing this it makes my evaluation more interesting and allows my audience to be more interactive when reading it.
Feedback:
Technology has also had a big impact on receiving feedback. I have used a variety of different media platforms to receive feedback, such as twitter and YouTube. YouTube and twitter are free platforms that are accessible world wide. By putting my music video on YouTube it allows people all round the world to watch it and comment on it as well therefore this is me receiving feedback.
Audience feedback Is highly important when it comes to creating a professional finale piece. When creating my 2 ancillaries and music video, audience feedback really helped as it meant that I could get advise n each one to see who liked it and who didn't, It also helped me to get a better understanding of who my target audience were. My target audience was females aged 13-25 roughly. I thought it would aim at females as my music video is about representing women in a strong and powerful way, so thought women would relate to it, as often in the media women are shown in a bad light, so by creating this music video I thought women wold stand with me to represent women in a powerful way.
Males liked: - The coloured lighting - dance scenes
- editing, over laying different clips
Primary Audience - Females liked : Bath tub scene
- They liked the strong dance moves
Secondary audience:
I also asked my secondary audience to watch my music video to receive feedback. She said that she liked how I had layered over different clips,and the flowers within the bath. She also liked how the colour of the flowers linked to the colour in the dance scenes, this being purple.
When asking and receiving feedback, I firstly asked during my pitch who my music video would appeal to, so I knew who to ask to get feedback. When wanting feedback I often asked family and friends to watch or look at my ancillaries to see what they thought as well as messaging them through Facebook and twitter. I would also ask a range of ages to also get a wider audience feedback.
Overall I think that all the audience feedback had a big impact on my final ancillaries. For each ancillaries I got positive and negative feedback, this really helped. I took in to consideration the negative feedback to improve my ancillaries for the better. This then helped me as I knew what I audience did and did not like.
Ancillaries feedback:
On my 2 ancillaries and Music video everyone loved the purple lighting and though it added colour and depth to the shots. They also liked the text that I chose for my ancillaries and they could see that they all linked through the use of the text. They did not say they did not like anything only that it appealed more to females then males which I expected.
Overall audience feedback is very important when it comes to creating a successful final piece.
When creating my Digi pack I first thought about having different photos of nature and palm trees. However after receiving feedback from my audience they said they would prefer to see more images of the female singer rather than other images of nature. My audience said they liked the images of Alice as said she looked natural and beautiful.
Target audience:
My target audience for my music video is females aged 12-21 roughly. I made my music video appeal to females more, due to the way I represented women. In my music video I represented women in a good light and in a powerful and strong way, and I think females can relate to this.
Dance studio - Filming:
When I had filmed some of my bath clips I showed it to my female audience. They said they liked the use of a strong female as the main character, but they said it needed to have something powerful for the chorus. I told them my idea of using two strong females for my dancers, at the time I thought pink lighting would be best. My audience then said that it would look more powerful using a darker lighting to make it seem moody. When I went to the dance studio I then experimented with the lighting to see which one would look best.
