Target Audience

Our Audience:

After our pitch we had a clear idea of who out target audience was. We knew that it would reach out more to females as the music video and song is based around representing women in a strong light, which females would want to relate to this. 

Profile:

Macy - 17

Audience feedback

More Feedback:

 

 

Here I asked a friend to look at all three of my ancillaries to receive feedback. Magazine advert = Ellis said she liked the layout and thought that it worked well, I like how there is some information but not much that it is over powering. I also really like the image of the girl, I think the composition is very professional. To improve perhaps change the colour of the writing on the image in the top right hand colour as it could be a struggle to read for some people, but overall I think the advert looks very professional.                                                     

  
Digi Pack = I really like the images you have used, especially the one in the bath, I think it is unique and creative. I again like the layout, having all the songs on the back and bits of information at the bottom of the photos. I also like how you have stuck with the colour theme. Perhaps to improve you could add another photo of the dancers to then even out the photos of the girl.   
 
 
 Music video = I again like how you have stuck with the same fonts and colours, you can clearly see that they all link together. I like how through out the music video you have over laid two clips, and making them both visible, I think this works well. I especially like the clips of the girl in the bath lip syncing and think you should include more like this.     
 
 
 

colourful light experiments

Example:

Here in an example of what some of the lighting will look like in our music video.We decided to use blue and red as they both compliment each other , we maybe also use different colours.

We did an example to see if it would work , so we had a good idea how it would look in our music video. Overall we think that this worked well and will fit in with everything in our music video. Lighting is really important, therefore I will experiment a lot with this in my music video.

Actors

Main Actor: Alice

For my main character I dressed her in all black and greys, to represent power and strength, which is what my music video is based on. In the majority of my music clips I did a medium close up so that my actor looked like she was not wearing any clothes, however not in a sexual way but in a sensual way, to challenge the stereotypes, Normally in the media they focus on showing women in a sexual way focussing on their body but I wanted to represent my female in a sensual and powerful way. I put minimal makeup on my actor only mascara and highlighter to enhance her natural features. As well as this I also put highlighter on her chest, to give the effect of glowy and healthy skin. When filming I also used studio lights to enhance this further, as the light reflected off the skin. 

 

Dancers: Maddi and Meg

For dancers I again had them dressed in black to represent strength and power as black is a very bold colour. It is also plain so makes you focus more on the dance moves them self. The lack costumes also compliment the purple lighting too. I decided to use purple lighting as it added colour to the scene as well as adding a touch of feminine to the scene.  

My Role

Earlier this year I had the role of just filming, however due to the loss of my partner I am now taking on all 3 roles. Camera , Editing and sound, therefore I will create this music video by myself.

Music video

Editing

Editing 

Here shows a screen shotS of me editing my music video. To edit and alter my music video I am using Premiere pro soft ware, the same I used last year. The software can be slow at times however it is the best way to edit, as it gives you a variety of different affects that you can apply to your video. I aim to use these affects to my advantage and add them in to create a variety of different transformation.