Media language

Media Language:

Media language means the way in which a text is constructed to create meaning for a reader or viewer of the text. All media texts are constructed, someone has made decisions about how they should be constructed so then the form matches the content and with a particular audience in mind.

A few Examples:

• Lighting
• Costumes
• Makeup

What we will do in our Music video:

In my partners and I music video we intend to keep everything simplistic, therefore we will have simple hair and little makeup, we intend to keep the skin very natural and make it glow. We believe this we be the best idea as it will enhance our characters natural beauty, and will put across a statement that you do not need a lot of makeup to look beautiful. We will keep the costumes simple as well so it allows the audience to focus more on the dancing and the characters instead of what they are wearing.   

Lighting

Lighting:

In my group we collected some research to find our favourite lighting techniques and what we are most likely to use in our music video. We decided that our favourite lighting was low key, as we think it adds mystery and suspense to a video. Low key lighting creates shadows and is often used in horror films, so lighting has become a convention of those genres (horror). An example that we found for low key lighting was "1975
Somebody Else" music video and an example that it is used in film is in "Harry potter".

Here are some examples that i took for low lighting. 

In my group we came to agreement that in our music video we are most likely to use back lighting throughout as well as other lighting techniques.
We thought that back lighting will work best with our music video, as it can create silhouettes of the characters and can add shadows and depth to the scene. Back lighting is the process of illuminating the character/subject form the back. Back lighting can be both natural or artificial light however I think that in our music video we will use artificial light, therefore we can have more control over it.  

An example for back lighting in a film is "kong skull island" and a music video example is "MNEK, Don't call this love".
 




Here are some examples that i took for back lighting. 

Story Board

A story board help: Creativity
                              : Be organised
                                  : Visual
                                  : Plan

Story Board - Draft 1

 

 

 

 

Song choice

Lyrics: Dua Lipa 'New Rules'

 

One, one, one

 

Talkin' in my sleep at night
Makin' myself crazy
(Out of my mind, out of my mind)
Wrote it down and read it out
Hopin' it would save me
(Too many times, too many times)
Oh, he makes me feel like nobody else
Nobody else
But my love, he doesn't love me
So I tell myself, I tell myself

 

One, don't pick up the phone
You know he's only calling 'cause he's drunk and alone
Two, don't let him in
You have to kick him out again
Three, don't be his friend
You know you're gonna wake up in his bed in the morning
And if you're under him
You ain't getting over him

 

I've got new rules, I count 'em
I've got new rules, I count 'em
I've gotta tell them to myself
I've got new rules, I count 'em
I've gotta tell them to myself

 

I keep pushin' forwards
But he keeps pullin' me backwards
(Nowhere to turn, no way)
(Nowhere to turn, no)
Now I'm standing back from it
I finally see the pattern
(I never learn, I never learn)
But my love, he doesn't loves me
So I tell myself, I tell myself
I do, I do, I do

 

One, don't pick up the phone
You know he's only calling 'cause he's drunk and alone
Two, don't let him in
You have to kick him out again
Three, don't be his friend
You know you're gonna wake up in his bed in the morning
And if you're under him
You ain't getting over him

 

I've got new rules, I count 'em
I've got new rules, I count 'em
I've gotta tell them to myself
I've got new rules, I count 'em
I've gotta tell them to myself

 

Practice makes perfect
I'm still tryna' learn it by heart
Eat, sleep, and breathe it
Rehearse and repeat it 'cause I (I, I, I)

 

One, don't pick up the phone
You know he's only calling 'cause he's drunk and alone
Two, don't let him in
You have to kick him out again
Three, don't be his friend
You know you're gonna wake up in his bed in the morning
And if you're under him
You ain't getting over him

 

I've got new rules, I count 'em
I've got new rules, I count 'em
I've gotta tell them to myself
I've got new rules, I count 'em (baby you know I count 'em)
I've gotta tell them to myself
Don't let him in, don't let him in
Don't be his friend, don't be his friend
Don't let him in, don't let him in
Don't be his friend, don't be his friend
You ain't getting over him

Narrative

What is Narrative ?

Narrative is the media term for story telling. Narrative is the way the different elements in a story are organised to make  meaningful story's. Narrative is also defined by its many codes, conventions, signs, symbols, and icons within a text. All media texts have a constructed narrative that can be deconstructed and understood by the audience in different ways.

Our Narrative:   

Our music video is about a list of new rules to get over a former boyfriend. In the music video the friends will come together to help her  get over him as well as stopping her go back to him. To represent this we will have 3 dancers in a row and the guy trying to reach her however the dancers will block him and prevent him getting to her.

Pitch feedback

Audience feedback:

After presenting our pitch to our fellow peers, we then asked what they liked abut our idea and perhaps what we could change and what they thought would not work. Overall they all said it was a good idea however it appealed more to the women then to the male, due to our music video is about women coming together to over come something. They said that warm and colour lights was a great idea and will work really well with our theme/ music video. They also believed the black and white flash backs is a good idea as it breaks everything up, and it is a good contrast between the warm bright colours. Therefore after doing our pitch we got a good feel of what is good and no one said anything negative all that it did not really appeal to males.

So we then found out  that our target audience was females between 13-18 years of age.   

Here is a image of Macy who our music video appealed most too.
She said " I really like the song choice and I think it will work with the ideas you have come up with, I love the bright lighting and that it involves dancing , overall I think it is a great idea, and will watch the music video when the product is finished. "

pitch

Pitch:

For our pitch we presented our idea to our fellow peers, to get an idea of who our main audience would be and if they think our ideas are good . For our music video we have decided to choose the song "New Rules- Dua Lipa" which they majority said they liked and heard off. It was at tis point we knew that our song choice appealed mostly to females and not males.

During our pitch we  presented a PowerPoint of Moadboards and inspiration pages so the audience could get a better idea of what we meant so it helped put it into perspective for them, and we believe this really helped. Overall our pitch went well and we got some good feedback from it.

Media power point from Amy Davis


By pitching our idea to our peers it meant that we could receive feedback on our music video idea, to get a rough idea of who it would appeal too.