Postmodern Media

Postmodern media reflects the idea that any media product or media text is of any greater value than another, and any judgement depends of the viewers / audience taste.

Postmodern media texts often challenge ideas of truth and reality.

An example being Made in Chelsea the producers try and make it look like real life drama when in reality each scene has been planned down to every second.

Another media text I looked at that is postmodern is Lady Gaga's music video -Telephone. Within the music video it challenges our views on women. It represents women in a sexual way and playing stereotypes.

 Within the music video Lady Gaga plays two parts, meaning it makes us, the audience think what is real and what is fake, we do not know what is reality and which is the real Lady Gaga, the one dressed up , with hair and makeup or the more laid back one with natural hair and natural to little makeup.  

Photo's of me filming

Here are a couple photo's of me filming the bath clips.

Audience feedback

Feedback:

Here I asked a male to watch my music video to receive feedback from a males point of view. By doing this it means that I would have a wider range of audience feedback. Although it was not to his taste he said he liked the editing. He liked how I had overlaid different clips and change the opacity so you could see both, he thought that this was really effecting. 

He also said that he liked the coloured clips with the dancers, he said it was different, instead of using just a normal light you used a coloured one (purple) and i think that works well. He also liked where the light was located, he liked how it created silhouettes of the dancers.

To improve he said you could perhaps use a variety of different coloured lights and not just on the dancer's. But overall I think it's good.

Location

Location shots: Dancing

Here is some pictures of the locations that I filmed in when creating my music video. Here is where I filmed my dancers, I used this location as it had the space , it also is where the colourful lights where located.  For my colourful lights I used big studio lights .I anted to use the colourful lights the create different silhouettes when dancing as well as adding a feminine touch with the colour, the colour being purple.  

Location shots: Main Character

Here is shot my main character in the location 2 (A bedroom). I chose this location as I thought it fitted well with the song, as well as having a nice background.

Location shots: Bath

Here is  shot of my main character in the bath surrounded by flowers. I chose this location as the flowers add a feminine touch to my music video. 

Bath inspiration

Milk bath with flowers:

For one of the scenes I want to create a milk bath including flowers within. I want the flowers to float around the body and head. I got my inspiration after seeing a art piece where they had used colourful flowers in water,and thought it was a very creative idea.

I also got some inspiration from Katy perry - Unconditionally, at the end of the music video Katy perry is seen lying on a bed of flowers as shown here.

For my flower colour I want it to link to the colour I use with my lighting, so everything flows together.  

Audience Feedback

Here I asked two of my class mates to have a look at my magazine advert to receive some feedback. They said they loved the lay out and said it worked really well. They also really liked the colour combination. To improve they said i should add some more information promoting the song, i then went on to do so. 

Class feedback

 Feedback:

In one of our media lesson, we went round the class watching each others videos to then receive feedback. After watching my music video the class said what they liked and what to improve on.

I knew that when showing my music video my target audience would be females aged 12-21, meaning the females in the class would prefer it to the males.

They all said that they liked the coloured lighting within the dancers shots, and that the over clips were well lit too.

The females within the class also liked the bath tub clips, and said that the flowers within the bath was a great idea and very creative.

I also asked them to give me feedback on what to improve on, they said that at the start on the music video there is only titles perhaps you could put something behind the titles, so it is not just a black background. But overall they liked the music video.